Raising Capital for Start-Ups

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2.5.215 Raising Capital for Start-Up




  • The state of the markets for equity investors

  • What the investors are looking for in start-ups

  • How to think of your company like an outside investor

  • Identifying the strengths and key investment highlights of your company

  • Creating the right set of financial projections

  • How to market your company – what is the right process and what are the right materials?

  • How to approach valuation

  • Use of proceeds – what should they be, and common pitfalls

  • Long-term strategy versus short-term cash crunch

  • Different forms of capital investment

  • Why investors say no

  • Getting investors to say yes

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